I think the two key points to remember from this week's readings were:
1. Crisis Management Tactics
2. The rise of consumerism
Crisis Management Tactics represents aspects of Public Relations which most people do not think is within the job scope of the public relations practitioner. Also, the issue of the rise of consumerism is a proliferating trend which cannot be avoided in society today.
The readings made me think more about public relations theory/practice in that it goes far beyond what layman think of PR. In a layman's mind, PR is merely event coordination and planning, smiling sweetly and entertaining clients. Much of that is true, but it goes beyond just that.
Public relations not only deal with the good, but also the bad. By bad, i'm referring to unprecedented, unforeseen events which culminates into a crisis. There are 3 parts to crisis management, the before, during and after. The before is the anticipation of what might happen, the during is what did actually happen and how it is being dealt with, and the after is how the issue was being resolved. As such, crisis management tactics are extremely extremely important as it can either alleviate the problem, or elevate the severity of the issue at hand. Also, it reflects not only on the capabilities of the PR company but also their clients' reputations.
The rise of consumerism is a proliferating trend which must not, and will not be neglected in society today. In Public Relations, it is essential to pick up on the latest trends which society presents to us. We capture the latest happenings of society, and incorporate it into our PR plan. By exploiting on trends and fads, we make it work to our advantage, and steer our PR strategy towards that direction. People are always welcoming towards their preferences and especially Whats Hot of the moment, so if we design our project in such a way in which it captures the target audience's attention, half the battle is won. Like for example, if the latest craze in town is the game show Who wants to be a Millionaire, perhaps a presentation Millionaire-style could be presented. In essence, it is important to know what your target audience like, dislike, and loathe.
Thursday, March 12, 2009
Monday, March 9, 2009
#8
I think the two key points to remember from this week's readings were:
1. Developed model of the Public Relations program
2. Target audience defined
The developed model of the Public Relations program epitomizes the PR plan by simplifying it into a flow chat. It made understanding the PR plan simple and easily digestible. However, it should be brought to enlightenment that a PR plan involves more than a few phrases linked up by arrows. It is a process which is both time consuming and mentally draining. However, it would be rewarding if the time and effort spent translated into smooth execution of the project.
The readings made me think more about public relations theory/practice in that it reflects life. Each stage of our life is linked up just like the arrows on the map which denotes the different phases we go through. It represents an intricate integration of details, and the intertwining of the arrows weave together to ultimately define our life, and who we are.
Just like public relations, the skeleton of the PR plan is there, but it is up to us to add vibrancy and enthusiasm to it, just like what we would do to make our lives more interesting. As said before in earlier posts, the objective setting is the most important part of the PR plan as it sets the direction which the entire project will spring board from.
Another important element is the definition of the target audience. It is not the Most important, as all aspects of the PR plan is important, but it should be an element that is not neglected. Defining the target audience is crucial as it demarcates the perimeters which the project will be undertaken under. It makes strategy more specific towards the target audience group. By appropriately and aptly defining the target audience group, it would be easier to interpret their habits and lifestyle pattern, and drawing conclusions from there which would aid in the execution of the project. This makes the carrying out of the entire PR plan more efficient and effective as it zooms in on a small specific section of an entire spectrum of people.
1. Developed model of the Public Relations program
2. Target audience defined
The developed model of the Public Relations program epitomizes the PR plan by simplifying it into a flow chat. It made understanding the PR plan simple and easily digestible. However, it should be brought to enlightenment that a PR plan involves more than a few phrases linked up by arrows. It is a process which is both time consuming and mentally draining. However, it would be rewarding if the time and effort spent translated into smooth execution of the project.
The readings made me think more about public relations theory/practice in that it reflects life. Each stage of our life is linked up just like the arrows on the map which denotes the different phases we go through. It represents an intricate integration of details, and the intertwining of the arrows weave together to ultimately define our life, and who we are.
Just like public relations, the skeleton of the PR plan is there, but it is up to us to add vibrancy and enthusiasm to it, just like what we would do to make our lives more interesting. As said before in earlier posts, the objective setting is the most important part of the PR plan as it sets the direction which the entire project will spring board from.
Another important element is the definition of the target audience. It is not the Most important, as all aspects of the PR plan is important, but it should be an element that is not neglected. Defining the target audience is crucial as it demarcates the perimeters which the project will be undertaken under. It makes strategy more specific towards the target audience group. By appropriately and aptly defining the target audience group, it would be easier to interpret their habits and lifestyle pattern, and drawing conclusions from there which would aid in the execution of the project. This makes the carrying out of the entire PR plan more efficient and effective as it zooms in on a small specific section of an entire spectrum of people.
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