#5

I think the two key points to remember from this week's readings were:

1.Strategy tactics
2.Research

Public relations is a job which is fast paced and requires many projects as a go. As such, time is an important element and it is paramount that strategy tactics and research skills are utilized in order to be more time efficient and ensure a more successful outcome.

The readings made me think more about public relations theory/practice in that Time is often a key factor in Public Relations. The onslaught of projects and such often requires time and the heavy involvement in one project usually means lesser time left for the undertaking of the other project. Therefore, it is cardinal that strategical and research skills are undertaken.

Strategy tactics and research are more or less similar, and are inter-exchangable.
First and foremost, the most important thing is to identify the perimeters of the topic of the project. Next, aims and objectives should be set (as said before in objective setting) as goals to work towards.

Secondly, this is where research work comes in. It is crucial to point out the competitors who are partaking in the similar project, try to estimate their strengths and capitalise on their weaknesses. Upon finding out other's strength and weaknesses, we should also reflect on our personal qualities and try to use our strength to our advantage and either minimise our weaknesses or completely eradicate them.

Research skills on the topic should also be efficient, only find out information required, and draw information from reliable sites instead of less credible ones like Wikipedia. Also, past literature are indispensible as we can exploit the results of their research, analyse them and more time can be spent on research which is not yet available.

Therefore, good technical skills in PR cannot be neglected as time waits for no man in a fast paced world of PR.