#8

I think the two key points to remember from this week's readings were:

1. Developed model of the Public Relations program
2. Target audience defined

The developed model of the Public Relations program epitomizes the PR plan by simplifying it into a flow chat. It made understanding the PR plan simple and easily digestible. However, it should be brought to enlightenment that a PR plan involves more than a few phrases linked up by arrows. It is a process which is both time consuming and mentally draining. However, it would be rewarding if the time and effort spent translated into smooth execution of the project.

The readings made me think more about public relations theory/practice in that it reflects life. Each stage of our life is linked up just like the arrows on the map which denotes the different phases we go through. It represents an intricate integration of details, and the intertwining of the arrows weave together to ultimately define our life, and who we are.

Just like public relations, the skeleton of the PR plan is there, but it is up to us to add vibrancy and enthusiasm to it, just like what we would do to make our lives more interesting. As said before in earlier posts, the objective setting is the most important part of the PR plan as it sets the direction which the entire project will spring board from.

Another important element is the definition of the target audience. It is not the Most important, as all aspects of the PR plan is important, but it should be an element that is not neglected. Defining the target audience is crucial as it demarcates the perimeters which the project will be undertaken under. It makes strategy more specific towards the target audience group. By appropriately and aptly defining the target audience group, it would be easier to interpret their habits and lifestyle pattern, and drawing conclusions from there which would aid in the execution of the project. This makes the carrying out of the entire PR plan more efficient and effective as it zooms in on a small specific section of an entire spectrum of people.